BEAMOUTLET
BRAND ASSETS + SETUP SHEET

Maksym — everything you need to stand up the BeamOutlet Facebook Page and ad account is here. Grab the logo files below, then copy any field straight into Meta. Anything on an orange card still needs a real value from Mark before you submit it for business verification.

1 Logo files

PNGs are high-resolution with transparent backgrounds (except the profile tile). SVGs are vector — infinitely scalable for print or large placements.

BeamOutlet color logo
Primary wordmark — color
Transparent PNG · ~4200×780 · for light backgrounds
⬇ Download PNG SVG
BeamOutlet white logo
Primary wordmark — reversed (white)
Transparent PNG · ~4200×780 · for dark backgrounds/photos
⬇ Download PNG SVG
BeamOutlet profile tile
Profile picture (square)
PNG · 2048×2048 · use as the Page profile photo
⬇ Download PNG
#0F172A
Navy (base) #f38c1d
Orange (accent) #f9a53d
Amber (beam)
Brand colors & type
Headings: Montserrat 800 · Body: Source Sans Pro

2 Page & profile details

Public-facing info for the Facebook/Instagram Page. Copy each field as-is.

Page name
BeamOutlet
Username / handle
@beamoutlet
Page category
Shopping & Retail (alt: E-commerce Website)
Website
https://beamoutlet.com
Tagline
Premium lights. Outlet prices.
Short bio (≈100 char)
Overstock clearance on premium flashlights & headlamps. Genuine gear, outlet prices, fast U.S. shipping.
About / description
BeamOutlet is an online clearance outlet for premium flashlights, headlamps, and everyday-carry gear. We move overstock and limited-run inventory at outlet prices, so you get authentic, top-tier lights for tactical, outdoor, and work use without paying full retail. Every item is 100% genuine and backed by the manufacturer's warranty, with fast U.S. shipping and easy 30-day returns.
Products / vertical
Flashlights, headlamps, EDC / tactical / outdoor / work lights & accessories
Market / country
United States only
Privacy Policy URL
https://beamoutlet.com/privacy
Terms URL
https://beamoutlet.com/terms

3 Ad account & tracking

Backend setup inside our Business Manager. Payment stays on the client's card per our standard setup.

Ad account name
BeamOutlet Clearance
Currency
USD
Time zone
America/Chicago (Central)
⚠ Confirm with Mark — set to match Fenix's reporting time zone before first spend (can't be changed later).
Domain to verify in Meta
beamoutlet.com
GTM container (already live on site)
GTM-TP52L3ZN
dataLayer events on the page
add_to_cart → on every "Add to Cart" click. Keys: content_ids [variant id], content_type "product", currency "USD" lead → on successful email signup
Pixel note: the page no longer loads a Pixel inline — GTM owns it now. Add the Meta Pixel base tag in GTM (All Pages) and map the add_to_cart and lead dataLayer events to AddToCart / Lead tags. Purchase fires on fenix-store.com via Shopify's native Meta integration.

4 Business verification — needs Mark

Meta ties business verification to a real legal entity. Don't guess these — pull the real values from Mark before submitting.

Legal business name
— to confirm with Mark —
⚠ The registered entity behind the store (likely Fenix Light Store LLC). Used only in Business Manager verification, not shown on the public Page.
Business address
— to confirm with Mark —
⚠ Registered business mailing address for verification.
Support email
support@beamoutlet.com
⚠ Mailbox not created yet — set this up (or an alias) so Meta / customers can reach it before launch.
Business phone
— to confirm with Mark —
⚠ Optional for the Page, sometimes requested during verification.

Internal handoff · BeamOutlet is a BITCADET / Fenix Store project · not for public distribution.